Launched over 40 years ago, the BGTW International Tourism Awards scheme recognises excellence in tourism projects in three categories:

ITA Winners
  • Best UK Tourism Project
  • Best Europe Tourism Project
  • Best Wider World Tourism Project

Guild members really do travel the world, reporting back on projects and initiatives they think deserve notice. Some projects have cost millions and are well-publicised; others are simpler community projects that take just as much effort and love.

For the ITA, projects are proposed by members. Once verified, nominated projects are put out to BGTW members for voting. Winners were announced at the BGTW Annual Gala Awards Dinner on 3 November 2025.

The 2025 ITA Winners

Best UK Tourism Project Winner

Access the Dales
© Debbie North

WINNER: Access the Dales Yorkshire

Access the Dales (ATD) is a pioneering tourism initiative operating across North Yorkshire and Lancashire, deserving recognition for its exceptional social impact, sustainability, and commitment to diversity and inclusion. 

UK WINNER: Access the Dales

Best Europe Tourism Project Winner

WINNER: FENIX Museum of Migration Rotterdam, The Netherlands

The Fenix Museum of Migration, located within a former warehouse in Rotterdam, is a museum dedicated to human migration. It was opened on 16 May 2025. Here you’ll find stories about love and farewell, home and feeling at home, navigating identity or seeking happiness. Stories from the past and present, from here and elsewhere.

Europe Winner: FENIX Museum of Migration

Best Wider World Tourism Project Winner

Zagros-Mountain-Trail-Guides
© Richard Collett

WINNER: Zagros Mountain Trail Kurdistan Region, Iraq

The Zagros Mountain Trail is Kurdistan’s (and Iraq’s) first long-distance, multi-day hiking trail. Stretching for 215 kilometres across the Zagros Mountains in the Kurdistan Region of Iraq, the trail provides a unique opportunity for hikers to discover one of the Middle East’s least visited and most misunderstood regions. 

ITA winner Zagros

2025 ITA Finalists

Museum of Land Speed
Pendine, Carmarthenshire
© Frances Howorth

Finalist: Museum of Land Speed Pendine, Carmarthenshire

The Museum of Land Speed in Pendine, Carmarthenshire, is far more than a celebration of vintage racing. It’s a bold, forward-thinking visitor attraction with international appeal.

Palestine Museum Scotland
© Rebecca Hay

Finalist: Palestine Museum Scotland Edinburgh

In our uncertain times, this wonderful wee museum located in the heart of Edinburgh is dedicated to amplifying Palestinian voices through contemporary artistic expression, providing a permanent space to showcase the works of both emerging and established Palestinian artists. 

© Valery Collins

Finalist: Posten Moderne (PoMo) Trondheim, Norway

The new Norwegian private art museum Posten Moderne, also known as PoMo, achieves three objectives. Housed in Trondheim’s old Art Nouveau post office, it preserves an historic building, one close to the hearts of the town’s residents. 

Schwebodrom-film-gallery-Wuppertal-Germany-©Adam-Batterbee
© Adam Batterbee

Finalists: Schwebodrom Wuppertal, Germany

The Schwebebahn, the world’s oldest hanging railway, is celebrated in this engrossing museum in Wuppertal in Germany’s industrial heartland. Set near one of the railway’s Art Nouveau stations, the Schwebodrom museum uses three galleries to show the fascinating history of Wuppertal’s hanging railway, which has been running for nearly 125 years.

Armenian trail ITA
© Olly Beckett

Finalist: Armenian National Trail Armenia

Launched in May 2023, the Armenian National Trail (ANT) is an offshoot of the better-known Transcaucasian Trail but has been designed by not-for-profit HikeArmenia for village-to-village, rather than wild, hiking. 

Grand-Egyptian-Museum-1-Ian-Packham
© Ian Packham

Finalist: Grand Egyptian Museum Cairo, Egypt

After over a decade’s delay, and a generation in the making, Cairo’s Grand Egyptian Museum (GEM) has finally opened to the public. A megaproject rumored to have cost $1bn, it’s not only the world’s largest archeological museum, but also its most expensive museum.

2025 ITA Longlist Merit Awards

Best UK Tourism Project

  • ‘Ad Gefrin’ – Wooler, Northumberland
  • ‘Blenheim’s Stories Revealed’ – Blenheim Palace, Oxfordshire
  • ‘Food Tours of Bristol’ – Bristol
  • ‘Heart of Africa’ – Chester Zoo, Cheshire
  • ‘Hopetown Darlington’ – County Durham
  • ‘iFLY Indoor Skydiving at The O2’ – London
  • ‘Immersive Indian Community Tour’ – London
  • ‘John O’Groat’s Mill’ – Caithness
  • ‘Showtown Blackpool’ – Blackpool
  • ‘The Royal Yacht Britannia, New Visitor Centre’ – Edinburgh
  • ‘The Story of Emily ‘ – Liskeard, Cornwall
  • ‘Unseen Tours, Canary Wharf with Stefan’ – London
  • ‘V&A East Storehouse’ – London
  • ‘Wycombe Museum, Home of the Chair Museum’ – High Wycombe, Buckinghamshire

Best Europe Tourism Project

  • ‘Centre for Comics and Interactive Narrative’ – Łódź, Poland
  • ‘Dinant Citadel – Augmented Reality’ – Dinant, Belgium

Best Wider World Tourism Project

  • ‘MIT Museum’ – Cambridge, Massachusetts, US
  • ‘Museo Nacional de Arqueologia y Etnologia’ – Guatamala City, Guatamala
  • ‘Museum of BBQ’ – Kansas City, Missouri, US
  • ‘Small Six Safari Experience’ – Saint Lucia

The winners

The three winners were announced at the BGTW Gala Dinner on 3 November in central London, on the eve of World Travel Market. However, with the ITA’s purpose to raise awareness of lesser-known tourism projects across the world, the remaining finalists will receive a ‘Finalist’ certificate, with the other tourism projects that were nominated but didn’t make the shortlist receiving a BGTW Merit Award.

Buy tickets or be a sponsor

Individual tickets, as well as tables of 10, are available for purchase at the BGTW Annual Gala Awards Dinner. There are also opportunities to become an event partner. For more information, please email the BGTW Administrator.